Lend Lease has announced that it will name Elephant and Castle's Heygate Estate area "Elephant Park" as part of its £1.5 billion regeneration.
The developer said the name reflected the fact that the site would house Central London’s largest new park for 70 years.
Pascal Mittermaier, Lend Lease’s project director for Elephant and Castle, said the project with Southwark Council to replace the former 1970s estate was fast becoming a “global exemplar” for the delivery of sustainable urban regeneration.
“A neglected area in the centre of a leading world city is being transformed into one of the most desirable places to live in London, comprising a revitalised retail destination of both restaurants and shops and characterised by its green open spaces which put residents’ health and wellbeing at the heart of project,” he said.
“It was natural to choose the name Elephant Park for the scheme to reflect the green open spaces which are pivotal to what we are creating.
“We are excited to welcome local residents to come forward with more suggestions as we try to find names for other streets, buildings and open spaces we are delivering here in Elephant and Castle.”
Over the next 15 years, the programme will see the construction of almost 3,000 new homes and 160,000 sq feet of retail space.
Demolition work on the Heygate Estate’s main blocks is now under way, and some of the regeneration project’s first new homes are already nearing completion at Trafalgar Place.
A new website for the local community, which explains the council's plans for the regeneration of Old Kent Road, has been launched