Peabody's Coopers Road development in Southwark was launched last month (September).
The scheme, which lies just off the Old Kent Road, includes 66 homes, of which 11 are for rent, 20 for shared ownership and 16 for private sale. The homes for sale are made up of one-, two- and three-bedroom apartments.
It allows buyers to put down a 5% deposit and receive a 20% equity loan from the government, meaning they only need pay 75% of the required mortgage.
Show homes were launched at the development this month (October 2014).
Southwark Council has bought Courage Yard on Shad Thames, near Tower Bridge, which it will redevelop to generate income for frontline services.